Software as a service (SaaS) is one of the elements of cloud computing that allows software applications to be obtained over the Internet, typically through subscriptions. Since the cloud provider is the one who performs the hosting functions of the software, improvements, maintenance and updates are no longer a problem for the user.
Typical advantages of SaaS include: lower upfront costs, easy setup, scalability, and ease of use.
Below, we show you some trends that are being applied massively in the world and some others that are seen coming, so that businesses and users can carry out their activities better, faster, easier in an affordable way.
SaaS Trends
1. AI and Machine Learning
Without a doubt, Machine Learning and artificial intelligence are the tools that are being used the most in SaaS. The inclusion of algorithms to make decisions leveraging the data created by the software allows more and better decisions to be made. Examples of this are: Tractable a company that after a car accident automatically assesses the damage accurately after the accident. Another example is Suplos, which with its Analytics Module (Gnas) helps large corporations make better decisions about all the data generated by all their supply processes.
2. Verticality
SaaS targets companies with specific needs with niche solutions in an adaptable and customizable way. SaaS companies typically seek to take vertical ownership of all the needs that their clients present to them on a particular topic. Examples of this are health sciences SaaS like Veeva, clinical trials like Medidata, Toasts restaurants, and Suplos for Supply and Logistics.
3. Micro SaaS
Not all SaaS have to be robust, enterprise platforms. There are also software services that are designed for a very particular and specific purpose. Companies that make Micro SaaS solve a problem using very few resources. An example of this is Carrd, which allows its users to create simple single-page pages. Another example is Storemapper, which allows commercial stores to list and advertise all of their locations. Finally, Publer allows its users to quickly schedule and analyze all publications on social networks.
To coin a quote from Chris Makkreel, Salesforce’s chief technology officer: “The future of SaaS will be defined by the ability to do more with less. Today, technology is proactive but tomorrow it will be predictive.” Taken and Adapted from English: “SaaS Trends to Watch in 2021”. Yi Jin. Forbes.
