Paradoxically, the end of the year is beginning. After several months of upheavals due to abrupt changes in the day-to-day activities of companies around the world, 2021 is coming to a close and it is time to bring to the table the list of objectives achieved or those that failed to see the light of day.. It is time to emphasize the most strategic objectives of the company. and validate what was done well in order to strengthen it and where it failed in order to rethink the path and adjust it in the year to come. It is there where aspects such as the following are validated: sales compliance, revenue compliance, how efficient the company was this year, what we promised to deliver, and finally what we are going to commit to in the face of new objectives to be defined.
Keys to define business goals
In these days of reviews, adjustments and projections, it is key to set some guidelines so that what is defined as a new goal for the company, or maintain the pace in cases where the results were favorable, or define the appropriate corrective measures to be able to direct the company towards better horizons. To this end, it is essential to keep in mind:
1. Ambitious but reasonable goals
In some companies, the spirit of setting very aggressive goals as a way to push all the teams to the limit is often present, however, great care must be taken with this strategy, since keeping teams demotivated because the goal is never achieved can be more detrimental than inspiring them to higher challenges. The capabilities and tools available to the company must be thoroughly validated in order to define ambitious challenges.
Validate very well the timing
Another recurring mistake is not organizing the timing of the objectives to be pursued and therefore what should happen first to reach them. In the eagerness to achieve the desired result, teams are often required to deliver deliverable A, when input B is a determining factor.but was not requested or developed in time. The failure is evident as we go along and it is also evident how important the adequate definition of plans and delivery times are.
3. Stepping out of the comfort zone
It is an expression that applies to many fronts and, in this particular case, seeks to refer to those companies that have found a dynamic of growth and operation where they are excessively comfortable and the thought of reaching the next level makes them uncomfortable due to the additional efforts involved. It is key to maintain the good things that are being done, but always making the company uncomfortable at the right level to take it to the next step of growth and positioning.
Each company is a unique ecosystem governed by rules that its culture and history have built for it. However, regardless of how particular they are, it is uniform to always set challenging, reasonable, sustained and planned objectives so that, when the time comes to review the retrospective review, the halo of victory is greater than the points where the promise was not fulfilled.
